Affinity and Discount Program


We have an affinity for our members! As a RBA member you are entitled to a variety of products and services through our Affinity Program that are designed specifically for you both personally and professionally.  Use our Affinity Partners for exclusive discounts that will save you money! They can help you to recoup the cost of  your RBA membership many times over. Receive discounts and exceptional savings on essential expenses like insurance, energy costs, freight, payroll processing and more.

*RBA does not necessarily endorse or guarantee the quality, applicability, or discounts of the products and/or services of its Affinity Partners. Users of these products and/or services do so at their sole discretion and RBA assumes no responsibility for them.

RBA member benefits are available to RBA members only.

Atlantic Baking Expo (ABE)
RBA members will receive complimentary admission to ABE by registering on-line prior to March 7, 2018 and using CODE 1001.

Proudly presented by the New Jersey Bakers Board of Trade and the New York State Association of Manufacturing Retail Bakers the 2018 Atlantic Bakery Expo will surely bring something for everyone in the industry from the retailer to the distributor to the manufacturer to the buyer.  ABE takes place April 8-9, 2018 at the Atlantic City Convention Center. 

RBA BUSINESS INSURANCE PROGRAM     Trahin Miller Insurance Services

Trahin Miller Insurance Services is the exclusive endorsed agency for retail bakeries. Products include property, liability, workers comp, auto and commercial umbrella. Trahin Miller offers competitive premiums with policies designed specifically for bakeries. Benefits of the RBA Insurance program include loss control programs, safety tips, workers comp audit help and top notch service.

Contact: Roger Trahin or Kasandra Miller

8250 Haverstick Road, S-145, Indianapolis, IN  46240

Toll Free: (800) 925-1456,  Fax: (317) 489-4401

Email:, Website:




Andy Murray | Health Exchange Consultant

SASid Insurance Development  |  462 Midland Road |  Janesville, Wisconsin 53546

608.314.2107 |



Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers—and build strong, successful, and lasting relationships with them.  You'll create high-impact email newsletters and promotions in minutes, no technical expertise necessary. With more than 300 easily-customized templates, a simple point-and-click tool, and award-winning free customer support, you can create professional, compelling messages your audience will act on. And we make it easy for you to manage your contact lists, sign up website visitors, track your clicks and open rates, and send automated communications to new subscribers. RBA Members receive a member discount when they sign up!

Constant Contact Contact: Jessie Giuffrida

Phone: (866) 424-5404 or (800) 221-2701, Fax: (877) 529-3514

E-mail: , Website:


Retail Bakers of America has endorsed APPI Energy  to provide data-driven procurement solutions that reduce and manage electricity and natural gas supply costs for members on an ongoing basis. Every day, APPI Energy identifies the wide range of energy supplier prices across the U.S., and utilizes that data to provide the lowest prices available among many vetted, competing suppliers. To take advantage of this membership benefit program, contact Carrie Shepard at APPI Energy at 667-330-1167.
APPI Energy Solutions
APPI - Top Five Differentiators

PAYROLL AND HR OUTSOURCING YOU CAN COUNT ON!  Eliminate the time-consuming chore of payroll and benefits administration with expert, confidential services from Paychex, Inc. We provide Retail Bakers of America members with comprehensive, accurate, and affordable payroll and HR services tailored for your business.  Best of all — Retail Bakers of America members save on Paychex Payroll Processing Services and HR fees.   Call and mention “Retail Bakers of America” today for more information:

Kristine Wewerka 

Phone: 619-987-7002




Standard Rate Review and the Retail Bakers of America have joined to help your bakery reduce its cost of utilities and receive refunds for past, current, and future cost of utilities. Their service costs you nothing until you receive these benefits in the form of a check or credit on your bills.

Most businesses are not aware that there are reductions that are allowed based on how you use utilities. In most states the utility companies add sales tax at the bottom of your bill. However companies that use the energy for manufacturing are not required to pay sales tax on that portion of their utility bill. They are required to pay the tax on energy used for lighting or for heating or cooling the building. In other words, the energy used to heat your oven is not subject to taxation, but the energy used to heat your office space and your retail area is.

How are we supposed to be able to figure all this out? The easiest way is by using a company like SRR. They will review your past utility bills, assess your operation to see how energy is being used and submit a request to your state to have energy used for manufacturing refunded to you. That portion will be paid back to you by a check or a credit on your bill. For their services SRR usually gets a 50% share of the credit you receive, but as part of the program SRR will only charge RBA members 40%.

For more information about Standard Rate Review, please visit or call (210) 532-6000. 

RBA has partnered with SCORE to provide free small business mentorship. SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years.