Who We Are

Our Niche

RBA will provide unique, relevant programs and services that add value and are sustainable.

Core Focus

RBA is a robust and dynamic community of retail bakers who enthusiastically look to the RBA for education and idea-sharing that contributes to their ongoing success.

Mission & Vision

The RBA will be a driving force in the baking industry for interactive education, technology, and innovation.

The RBA has a long history of supporting and promoting the retail baking industry, and the organization continues to be committed to this mission. As a trade association, RBA plays an important role in connecting buyers and sellers within the industry, and is dedicated to helping baking businesses succeed. By providing support, resources, and networking opportunities, RBA helps bakers stay up to date on the latest trends and developments in the industry, and ultimately help them thrive in a competitive marketplace.

The RBA works with its members to create industry-specific training programs and small business programs. These initiatives can be incredibly valuable to retail bakers, helping them stay current with the latest techniques and best practices, and providing them with the resources they need to run successful businesses.

The community-building aspect of RBA is also important, as it provides a platform for bakers to connect with each other and share their experiences and knowledge. This can be particularly valuable for those who are just starting out in the industry, as they can benefit from the guidance and support of more experienced bakers.

Creating industry standards through professional certification, industry research, and school programs is also critical to the success of the retail baking industry. By establishing clear standards and best practices, RBA can help ensure that all members are operating at the same high level of quality and professionalism, which can ultimately benefit the entire industry.

The RBA is Reliable, Relevant, and Resource Rich